Experiential Marketing + ROI

sharingbox posted

Experiential Marketing is the buzz word these days - how are you measuring ROI at these events? 

1 Comments | 54 Views | Event technology


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Jenny Avatar
Jenny commented

1. We started asking attendees to fill out survey card to be entered into raffle drawing.
2. Uploading lead list to Google Doc + have booth team fill in more notes + mark hot leads

ROI at trade shows...love to hear what everyone else is doing!